10 Years of Whitestone
In 2023, the promotional products agency, Whitestone Branding, celebrated its 10th anniversary. The 10 Year Anniversary Campaign recognizes its success as a business over the past ten years and focuses on Whitestone's achievements. The campaign was highlighted throughout the year on all of the company's collateral. The final deliverables were logos/branding, social media content, web banners, email campaigns, and a custom tote bag for the company's clients.
Led by Vanessa Jefferson, made together with Hope Luria, Alyssa Campos, and Amelia Detwiler.
Winner of 2024 PPAI Pyramid Award for Marketing Programs - Branding
Background
Cairns are heaps of stones to set up as landmark or monument. Throughout the ten years of Whitestone’s existence, there have been many monumental experiences that have defined the company’s journey. The practice of scrapbooking is also a method of preserving monumental moments of a lifetime.
With the combination of these two concepts, Whitestone’s 10 Year Anniversary pays an ode to the past, while shining a light on their future. Through the collaborative efforts of the people of Whitestone and its suppliers and clients, they've come together to write this story.
The Whitestone 10-Year Tote is inspired by the aesthetic of Dior®’s classic Book Tote. The tote is made of custom woven jacquard and features a matching dust bag. The tote is packaged in a recycled mailer and includes a note from Whitestone's president.
